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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Singuda ENSIKOM KUKILA Majalah Kedokteran Nusantara The Journal Of Medical School Jurnal Legislasi Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Andalasian International Journal of Agricultural and Natural Sciences Piston: Jurnal Teknologi
Emil Salim
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Other

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Journal : Jurnal Fakultas Ekonomi : OPTIMAL

 1 
Membangun Loyalitas Pelanggan melalui Harga dan Kepercayaan dengan Kepuasan Pelanggan sebagai Variabel Mediasi pada Bisnis Smartphone Emil Salim; Andri Andri; Mondra Neldi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 13 No 2 (2019): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v0iNo. 2.1844

Abstract

Nowadays in the globalization era, particularry in Indonesia, the dense population is accompanied byincreasingly complex needs and various human activities in carrying out mobility whether doingwork, school, tourism, research or traveling. Thus, smartphone enhancements to accessories becomeone of the important daily needs. This situation eventually led to increasingly fierce competitionbetween outlets and companies that manufacture, distribute, and sell smartphone devices oraccessories in the existence of competing companies providing the best service to attract consumers.This study aims to build customer loyalty through price and trust using mediating variables, namelycustomer satisfaction. The research method used in this study is a quantitative method with a sampleof 85 respondents. Data analysis method used multiple linear regression analysis and path analysiswith the application of Statistical Package for Social Sciences (SPSS 21.00). The study result showedthere is an indirect relationship smaller in value than a direct relationship, meaning that loyalty doesnot mediate the relationship between price and customer satisfaction and indirect relationships are lessvaluable than a direct relationship, meaning loyalty does not mediate the relationship of trust withcustomer satisfaction
Co-Authors Admi Admi Aminur Andri Andri Anggoro Hendrawan Aridamuriany D. Lubis Dwi Syukur Phameswari Elida Mardiah Famella Azhara Fitratul Ilahi Geliz Luh Titisari Gema N. Yanni Gunawan Nachrawi Kasmir Tanjung Khamsing Keothoumma Mai Efdi Matlal Fajri Alif Miharja, Marjan Mondra Neldi Muh. Alfito Ramadhan Muhammad Munar Lubis Oki Wijaya Rachmat Dwi Putranto Rahmayeni Rahmayeni Rahmiana Zein Refilda Refilda Refinel - Rina A.C. Saragih Rozaki, Zuhud Syafrizayanti Syafrizayanti Syukri Syukri Tio Putra Wendari Upita Septiani Wellia, Diana Vanda Yefrida Yefrida Yeni Stiadi Yulia Eka Putri Yunnie Trisnawati Zilfa Zilfa